Guest Posts

What You Should Know About Promotional Merchandise – guest post by Eva at Custom Gear

Promotional merchandise is a cost effective and efficient way of connecting with your consumers, building brand awareness and generating more leads.  Large enterprises often give away freebies so that their potential consumers always remember them and can engage with them. But even small businesses can use promotional merchandise to their advantages.

Set your objective

What is your primary objective? Do you want to increase sales or just increase band awareness? Choose whatever you want, but do come up with KPIs that can help you measure success.  Why is this important? Because your choice of merchandise depends on what your goals are. You get a return on your investment only when you choose correctly.

Select a product

Selecting the right promotional product is vital.  Think about your customers, and get to know them well.  Get all the demographics data that you can about them, and use the information to figure out which kind of products they will value the most. 

Figure out for the duration for which the message should stay with potential consumers. As an example, clothing can be used for a long time.  Whichever product you choose, make sure that its quality is fine and is useful for your targeted audience.

Choose a supplier

Decide three names and then compare each of them using various factors like quality, product range, turnaround time, and cost. While price is important, it still shouldn’t be your only consideration. Other things matter just as much. 

Work out the costs

Promotional merchandise marketing is affordable, but you still you do have choices in terms of suppliers. Your total costs also depend on the product that you select and the volume which you want to produce. Check out all your options, decide a suitable product and volume, and ascertain that the total costs are within your budget.

Come up with a distribution plan

What is the per unit cost of your chosen product? The greater it is, the more targeted your campaign should be. Send out the merchandise to a smaller audience, and then begin tracking your results. 

You can give away these promotional products at meetings, conferences, exhibitions or networking events. Rather than just sending away the gift with the ordered product or mailing them, give it to them face to face for a deeper connection.

If your promotional product isn’t so expensive, then you can just include it with your packaged products or leave it at your kiosk for consumers to pick up.

If you sell your products or services to another business rather than individual consumers, then can be a good choice.



Guest Posts

How Education Can Reduce Crime – guest post by Scott Groza

How Education Can Reduce Crime

Education is an effective way to reduce crime and combat adversity. Instead of harsher laws to prevent crime, individuals can attain productivity in society with training and education. This can reduce the murder and crime rates, decrease the number of inmates in prison, and save both resources and money. 

There have been numerous studies conducted regarding the impact of education on crime. One study concerned children ages three to four, participating for fifteen years in an educational program. The study showed the children not enrolled in the preschool program did not have the same developmental opportunities as the other children. The chances of these kids being arrested before they turned eighteen was seventy percent higher than those who attended preschool. The study proved a child’s early development and education is critical regarding the development of their mental health. This can help prevent these children from committing crimes when they are older. 

The education children receive in the early stages plays a significant role in the development of their mental health. During a child’s first three years of life their behavioral and cognitive traits develop. This development provides the basis for their personalities in the future. One of the most important aspects are the learning skills children are taught during this time. This includes the best way to deal with confrontations and problems. When the child learns in an environment in which they feel safe, their confrontational skills are better developed. When a young child acts out due to difficulties with cooperation, they are taught non-violent and safe ways to handle their feelings in the educational program. There are instructors and teaches to show the child effective ways to channel any negative energy and frustrations into productive actions. The child gains the ability to control their discomfort and anger.

These characteristics and behavioral traits provide the basis for the mental health of the child. As the child grows, the concepts they have learned remain a part of their characteristics. When the child grows in an environment that is violent and abusive, and they do not have educational support available, the odds of becoming a potential criminal or a juvenile delinquent are significantly higher.

When issues regarding preventing crime are talked about in society, reactive measures and retaliation are the most common defense. If a community is experiencing an unusual amount of substance abuse, the immediate reaction is to incorporate harsher penalties and punishments to discourage further abuse. If the stricter punishments do not have any effect, the next step is usually to find a way to make the substances more difficult to attain. This places the focus on the prevention of the actions, but does not take the motivation into consideration. Education can have a much greater effect than punishment.

When education is made the primary goal in a child’s early education, the result is often less interest in committing a crime as the child grows into adulthood. An educational focus enables a more permanent solution to reducing crime due to the shift in mentality provided by the child’s upbringing and education. Role models are necessary to provide a strong moral compass to deter crime. This often comes from educators and teachers who have earned the respect and admiration of the child. This becomes especially important when the child’s parents work, and do not have as much time available to spend with their children. This lack of a role model can play a large role in the child committing a crime in the future.

When the child is attending a daycare program or a preschool, the void is successfully filled. Well planned programs, and educated teachers can teach the importance of morality to the children. The most critical years for these programs are preschool through grade twelve. These are the years the child develops their moral compass, and are given preparation to become a part of the workforce. This is when the life of the child starts to be determined.

Harsher laws have not proven an efficient detriment to prevent individuals from making errors and committing crimes. People can receive encouragement as children to become productive within society by receiving the necessary training and education. One of the major contributors to crime is poverty. When a child receives an education, and the tools needed for success, instead of turning to crime, they have the ability to build a life.

Education is the best way to combat adversity. Education fights against ignorance, and creates a respectful society with an open mind. When funding is placed on education instead of preventative measures, people become productive, contribute to society, and the number of delinquents is decreased.

Scott Groza  is one of the founders of the Groza Learning Center. He uses individualized academic programs to improve the performance of his students. His lengthy career in education has enabled him to achieve outstanding results by providing students with the development of a comphrenisve educational plan.

Guest Posts

“I’m Starting My Own Business: What Do I Need to Know?” guest post by Jessica Watson

Starting a business is not a single step task. Time is the must thing with intelligence. Getting the title of the business owner is difficult but not impossible.

Most of the entrepreneurs establish the business because they have some understanding of the business. But only knowledge is not enough for the establishment of the business, for the owner of a successful business you have to read the guidelines to start the business. Try to put these instructions efficiently. Although you may have known about the steps that are important for the progress of the business, you have to focus on the significant points that play the decisive role in your business growth and success.

Consider your competitors as a challenge

When you take a step towards the establishment of the business, you have to focus on your targeted industry. You can conduct the short survey of the market to understand the targeted industry. If you have not enough time to perform the surveys, then you can hire another group of experts who can get the results of the survey.

Through the reviews, you can compete in the market. You will be capable enough to move your business towards the success if you have a challenge. So, your competitor is your challenge and by nature, you will perform the best in your business.

Obey the rules and regulations of the business

Successful and well-reputed business must have rules and regulations of the business. It is undeniable that the business which has strong background will have bright future because they have unique identification in the market. So, as a new entrepreneur, you have to take the proper license of your business and also have to follow the rules of the business. The most necessary rule is that you have to pay all taxes that apply to the business. It’s the way through which background of your business becomes stronger with the passage of the time.

Take expert advice and guideline

You may have some advance knowledge of the business and may you discover latest tactics of the business. Your knowledge and information will not compete with the guidance and advice of the expert person.

Only expert business pupils can cope with the business hurdles so don’t hesitate to take the expert opinion. Experts can save your money, time and enormous energy. Different consultants in different fields are playing their role to provide the guideline to the new ones. Business setup consultants in UAE are playing the positive role to give awareness about the business set up to the new business pupil. As business experts are the members of the different business consultants companies. Most importantly, through expert guideline, you will be able to estimate money for the business.

Understand your targeted customers

Your business will grow effectively if it fulfills the demand, requirement, and needs of the customer. It is because; all business services are for the customers. Customers are the real consumer of the business. So, to give growth to your business, you have to understand the targeted customers. You can estimate your targeted customers through the social platforms. Social platforms are the place where you can enquire different type of information from various people and can generate the list of targeted audience.

Do effective marketing strategy

Once you understand your targeted audience and establish your business under the needs of the customers. The next you have to apply some promotional tactics to give popularity to your business and to present your business as a brand in front of the outside world. For such purpose, you have to use the latest and popular marketing strategy. Like the content marketing, social media marketing, and Email marketing. Don’t ignore the promotional and marketing strategies. So, give your proper time and attention to these strategies to get the best outcomes.

Business set up is a way through which you can earn as much as you want. And of course, if there is a chance to make the business then there is also the chance of the loss of money because the establishment of the business is dependent on the investment. The only thing is that you have to stick with your targeted goals of your business so don’t think although the failure may occur in the path of the success. Keep your focus on success rather than failure.

Author Bio: Jessica Watson has been writing for websites and blogs for three years now. She had a fair share of writing in various niches but her main focus on business, finance, and social media, and technology.



Guest Posts

Saving Money While Traveling Around The World – guest post by D. Scott Carruthers

Saving Money While Traveling Around The World

Traveling around the world is a goal for most people. However, traveling can be an expensive undertaking. Even with a lot of money, prudence is required for you to travel as many places as possible. You don’t want your finances to get in your way when it comes to touring the world.

If you decide to hike into the Andes, you want to enjoy the awesomeness of the scenery and the wilderness of the endless jungles without anything pulling you back.

The following steps will ensure that every penny is judiciously spent.

  1. 1. Travel off-season

It is called peak season because everyone is trying to go there. Demand for flights, hotels and accommodations, entry tickets, local guides and tours, and basically everything else including food is high. With this crazy demand, the prices shoot to near doubles. Decent hotels charge you an arm and a leg for a suite.

During off-peak, the buzz is no more and even five-star hotels are struggling to get business. You can enjoy extremely good times off-season than you’ll ever imagine you could under any circumstance. At this time, you will not need to find deals; they will be thrown at you at every turn. Which means you will spend as little as possible

  1. Keep haggling where possible

If you are an art collector, then you know that it is possible to get a curving for just $5 in some parts of the world. For some, the same curving, they will get it at $50 or even $500. It all depends on your haggling skills. When you travel to less developed worlds, you are likely to be the center of attraction and you will most likely be slapped with impossible prices of curio and souvenirs.

However, you don’t have to pay over the odds just because something looks majestic. Haggle until it becomes apparent that the person cannot go any lower. I prefer to work the math in my head about how much in local currency the person would get from my dollars. I also ask myself what he or she can buy with that. If I am satisfied, I will pay. Haggling is a good way to make friends too.

  1. Look out for budget accommodations

They are everywhere. For example, you don’t have to visit the tourist site; most destinations there are expensive. However, if you visit the nearest town, you can still access the tourist attraction and still get quality accommodation on a cheap. Apartments, hostels, and surf-couching are also good for budget accommodation.

  1. Use public transport

Trains and buses offer the best value for transport in most places. In most parts of the country, a cab will cost you up to 10 times what a bus would cost you. You will spend almost negligible sums to move for hundreds of kilometers using public transport. Public transport also offers you a chance to interact with the locals. Sometimes you make friends and end up staying with them for a day or two.


5. Use budget airlines and connection flights

Mainstream airlines tend to be a little expensive and somehow crowded compared to new airlines making it into the market. They offer budget-friendly tickets. Another way is to use connection flights. Apart from saving on time, they can be quite cheap. It is always good to book online because most airlines offer coupons and discounts on their online profiles. You don’t want to miss. Especially if you are traveling with your family, bulk tickets can be very cheap.

  1. Visit cheap places

It is a no-brainer that if you visit places such as Greece, you are likely to spend less due to the economic downturn. Take advantage of struggling economies to travel there and enjoy while it last. In fact, these countries need you to boost their economy.

  1. Avoid the beaten path

If you keep the beaten path, you are getting yourself trapped into a tourist siege. Everything is sold at a tourist premium. Travel elsewhere and discover new attractions.

About the author

Scott Carruthers — —  is a travel and food enthusiast. He has toured over 25 countries around the globe. He is also keen on art and photography.

Guest Posts

English Education in Vietnam – guest post by Rose Perry

Since 2007, Vietnam has become a member of WTO (World Trade Organization). Vietnam is known as a developing country which received 10.2 million US dollars from FDI (Foreign Direct Investment) in 2006, the highest amount since 1997. Countless foreign companies was established in Vietnam because of large market with more than 90 million peoples. English is an international language that should be a second language in Vietnam. Compared to other countries in Asean, such as The Philippine and Malaysia, Vietnamese English command need to follow them.

English learning and teaching have been a contention for years in Vietnam as teacher qualifications and assessment methodologies are blamed for students’ failure to use the language in real life. These two issues are a major problem. This is a good signal that people can recognize the issue, then coming up with solutions.

In 2008 Vietnam issued Government Decision 1400, the goal of which is: “To renovate thoroughly the tasks of teaching and learning foreign languages within the national educational system”. Project 2020 of MoET (Ministry of Education and Training) was created in 2010 to implement this national renovation. Under Project 2020 Vietnam wants most of its students to be able to use a foreign language, especially English, confidently in their study, daily communication, and work by 2020.

Followed by The Guardian, more than 80,000 English language teachers in Vietnam’s state schools are expected to be confident, intermediate-level users of English, and to pass a test to prove it, as part of an ambitious initiative by MoET to ensure that all young people leaving school by 2020 have a good grasp of the language. MoET demands that high school teachers reach the framework’s second-highest skill level (C1), while elementary school teachers must achieve the fourth-highest level (B1) and middle school educators the third-highest (B2). The shocking result of the test was that a mere 3-7 percent made the grade. In Ho Chi Minh City, a paltry 15.5 percent of 1,100 teachers passed the test, even though the southern economic hub has some of the country’s highest academic standards. (Followed by statistics of in 2013).

B1, B2, and C1 themselves are not diplomas or certificates, they are just guidelines used to describe language command. Speakers of other languages often take common English tests such as TOEIC, TOEFL, or IELTS and get their scores compared to the framework. In that fashion, Vietnam should design a standardized testing system to assess teachers’ language proficiency like the above tests do. For the time being, TOEIC, TOEFL, IELTS or other international equivalents can be utilized pending such a system.

For years Vietnamese schools have focused on English grammar and reading comprehension, so exams have had to be set this way. It is no wonder, then, that pedagogical colleges would train their future teachers in these areas so that they can teach their students to pass the exams. As a result, both students and their teachers are trained to be experts in grammatical structures and vocabulary, but not to utilize these skills as a language. As a result, many students graduated from high school could not basic communicate in English. Thus, the testing format should be transformed to test four skills including reading, listening, speaking and writing that will be the best solution.

Not like in countryside, students merely depend on state schools to learn English. In cities, there are variety choices to learn English. Recent years, we can see English centers grow as mushrooms and the quality upgrade by years. Parents might see how important of English is hence their children would be sent to language centers from the early ages. At centers, methods focus on interaction in English, that means students will learn in active ways such as playing-role games and English camping. There is no better method to learn English but take an English bath daily. Especially, teachers’ quality is a plus at language centers. The teachers have international certificates of English besides holding a pedagogical degree and learning English with native speakers that helps students pronounce correctly as English pronunciation standard. But not many children have an opportunity to study English at centers, that depends on family’s affluence.

Nowadays, the Internet plays a crucial role in studying everything including English. That gives a huge opportunity for everyone no matter where he is, countryside or city, lack of conditions or wealth. There are giant knowledge sources offering for free on the Internet, such as Google and Youtube. All the things people need is merely a proper device can access to the Internet. They can access to Youtube or Google, then search “how to speak like a native speaker”, “how to write an essay” or “how to be good at English pronunciation” and learn English for free of charge. The internet opens a new door of learning for people that enables people take an active choice and arrangement for their future.

Besides two issues should be solved in education system of Vietnam, there are a bright side for studying English for free by the internet. The world is flat for learning knowledge by a huge effect of the internet. The matters are how much your effort is and how your time-management is.

Link —

Guest Posts

9 Tips for Packing on a Business Trip – Guest Post by Yousuf A. Raza



Anyone who travels for work knows that every second of the trip is essential and everything that is possible to do to make the stay away from home is a great help. Starting with the suitcase!who travels to work knows that every second of the trip is essential and Anyone everything that is possible to do to make the stay away from home is a great help. Starting with the suitcase! 

Some entrepreneurs have shared with Business Insider their tips on how to pack a suitcase with everything you need and make life quicker during a business class flight with cheap tickets. Check out the following tips.

1.Choose a few colors

Pack your suitcase with just a palette of colors, and preferably some dark tone. There are two less things to worry about: you do not need to think about combinations and dark colors hide stains or small dirt in case any unforeseen occur.

  1. Have a kit of essentials

A last-minute meeting or an off-budget business dinner is common on business trips. So it is important to have a kit of essential and varied items always at hand. So keep your personal belongings, cables and chargers necessary for your electronic devices and documents always around if you need them for some reason.

  1. Check the weight of your suitcase at home

Always check the baggage weight limit of the airline you are going to use cheap flights and check the weight of your bag before arriving at the airport.

  1. Two suits are enough

For men, two suits should be more than enough for the trip. With shirt changes, you have no problem keeping the same suits.

For women the ideal are two blazers and for each pair of pants and a skirt, one can be used already on the way, to avoid extra luggage.

  1. Learn to bend without kneading

One tip to minimize the creases of a suit is to fold it from the inside out and wrap it around soft items, not to press the fabric and not knead much while traveling. In addition, you can carry an extra belt to put on the collar of the shirt to prevent it from forming creases and marks.

Instead of folding your clothes, one option is to roll up shirts and pants to save space and avoid creases in clothing.

Divide the luggage by weights inside the bag 

Place the heavier items near the wheels of the bag and the lighter stack of clothes on top to keep the bag balanced. Thus, the heavier items do not crush the lighter ones and the clothes knead less.

  1. Shoes and extra spaces

The shoes can be used as a space to put the socks or some object of the same size, to preserve the format of the shoe and to save space

  1. Portable Battery

In a business trip it is important to ensure that the battery of your appliances lasts until the arrival at the destination point. Charge everything before you board or carry portable chargers.

  1. Copies

As a precaution, always carry a copy of your passport, driver’s license among other necessary documents or have a photo of them saved on your phone.

If something is lost, the process of retrieving items will be infinitely easier. And along the same lines, always have copies of presentations and paperwork. Therefore, cheap ticket flights are available if you buy online in advance as it’s always good to be safe!


About Author:

Author of this content is a great blogger Yousuf A. Raza who loves guest blogging and content marketing. Currently, He is working as a digital marketing expert at Dream World Travel, Ltd. You can catch him at Facebook and Twitter to learn more about him.


Guest Posts

How To Prep For Your Whale Watching Trip – guest post by Mia at Sydney Princess Cruises

Whale watching is an amazing experience which should not be missed if you have the opportunity. If you are living in Sydney or plan to visit it between May and November this year, you should definitely put the jaw-dropping whale watching experience on your list of things to do. Whales are wonderful creatures and display their awe inspiring majesty by jumping and breaching the surface of the ocean.

There are several whale watching summer boat cruise options in Sydney. So before you venture into whale watching there are certain things you need to prepare yourself for. They are as follows:

  1. Know when the whale watching season is

This is the most important and obvious tip. You don’t want to get excited and find out at the last minute that there are no whale watching cruises available or even if you go, you don’t get your money’s worth by not seeing any whale. Whales are migrating mammals, so they are active during both summers and winters. This is one reason why you wouldn’t find any humpback whales near Sydney between December and April – it’s off season!

  1. Find out where the best whale hangout is

Whales are social mammals and tend to swim together in groups or “schools” as they are called. They can also be found travelling separately with their offspring and like to socialize with other whales. Ask your local whale watching tourism guide or centre where they plan to take you.

  1. Prep for the weather

You need to prepare yourself for any rough weather. Strong winds and high tides aren’t favourable for whale watching. Lucky for you, Sydney experiences rough seas during December and January, when the whales are halfway on their migration to Hawaii. That does not however mean that you skip out on checking the local weather forecast before making any plans for whale watching.

  1. Your whale watching gear
  • Sydney gets a lot of sun during the summer and is famous for its beach culture and coastal life so always use a good SPF level sunscreen. Wear sunglasses and hats as well to protect yourself from any glaring sunlight.
  • Take a good camera which can zoom quite ahead so that you can take great pictures for your whale watching
  • Get good binoculars for some closer views.
  • Wear appropriate clothing, even though it might be summers but it can get windy or chilly at sea, so always take a jacket with you.
  • Pack some food for your hunger cravings. Most whale watching cruises offer food so you don’t have to bring any. It’s included in their package.
  • If you get seasick or don’t know if you are prone to sea sickness, it is always a good idea to bring your medicines with you.
  1. Choose the best whale watching tour

It’s really important to do your research in order to get the best whale watching experience and your money’s worth. There are many great whale watching tours available in Sydney during summer, which offer attractive packages for everyone. So choose wisely and enjoy the experience.


Guest Posts

Relive Australia Day By Cruising—guest post by Mia Alindogan

Australia Day is dubbed as the Australian version of Thanksgiving. It’s a day when Australians celebrate the First Fleet arriving in Port Jackson on the 26 of January.

Australian Day Citizenship ceremony. The Aboriginals were here first and everyone else is an immigratn. The trend continues.
Australian Day Citizenship ceremony. The Aboriginals were the first people in Australia everyone else is an immigrant. The trend continues.

What better way to celebrate and relive this special event by spending it on a day cruise! The Sydney Harbour is a sight worth seeing with its sparkling blue coastline and the Sydney Opera House.

Some people enjoy the amazing fireworks on Australia Day while others just relish the delicious barbeque in the perfect weather.

Image courtesy of Julle at Flickr.
Image courtesy of Julle at Flickr.

Friends and family gather for an ideal day of feast and festivities to mark their national pride.

Kick off this day with arranging an all day cruise with a company offering exclusive Australia Day Cruise packages to make your day fun and special.

Image courtesy of timeyres @ Flickr
Image courtesy of timeyres @ Flickr

Some people enjoy sun bathing on the beach, others having roasts and barbeques in their backyard while you can take it up a notch by doing it on a cruise and actually relive the day by the Sydney Harbour.  There is so much to do on Australia Day. Other than the fireworks and the food, there is ferry racing, fly-overs and tall ship parade, tugboat ballet and much more.

Pictures by James Morgan (0403 892304)- Free images for use in online and editorial only (NO SALES/NO ADVERTISING) - on behalf of PULSE COMMUNICATIONS/CARNIVAL - please credit images by James Morgan if used or issued. For further information please contact Lyndsey Gordon, Pulse Communications, 02 8281 3839/0449 257095 Sydney Harbour, Australia Ð 17th October 2012 - Carnival Spirit, the newest and largest ship to call Australia home year round, gets an Aussie welcome with a little koala attached to the funnel, as she sails into Sydney Harbour for the first time. The ship from the worldÕs largest cruise line is too big to get under the Sydney Harbour Bridge and if tipped on her stern, the 292.6 metre long Carnival Spirit would stretch more than 42 metres above the observation deck of Sydney Tower, the cityÕs tallest building. Sailing into Sydney with up to 2,680 guests and 1,000 crew, Carnival Spirit offers more accommodation than AustraliaÕs largest hotel, the 658-room Crown Metropol in Melbourne and has more balcony cabins than any other ship based in Australia. With the steepest and fastest waterslide at sea, over 40 onboard activities per day and 20 restaurants, bars and lounges Ð big is definitely better on Carnival Spirit Ð SydneyÕs latest holiday destination.
Pictures by James Morganf the Sydney Opera House lit up in all its glory as you cruise by it.


Many cruises specially decorate your entire boat with special Australia Day themed items and flags, party memorabilia, etc., so that you truly enjoy the national day. Cruises offer a wide array of delicious things to indulge in. From canapés and treats to buffets and cocktails, they have got it all covered. Let the open bar set up in the boat with the bar tender take care of you and your guests, enjoying the day will be really easy as the infectious celebratory vibes are all around.

Since it’s a family-friendly day, why not bring your entire family including kids out for a fun time at the harbour?  Older people can enjoy it as well and they have special accommodations for people with disabilities. It’s fun for all ages. Nowadays, cruise boats have exclusive kids’ areas so you don’t have to worry about bored kids bothering you by asking “when can we go home?” over and over again. Although the sea and fireworks will keep them pretty much preoccupied all the time, there are fun activities and games available in the cruise as well. This will ensure that you have a relaxing time with other adults.

If you have never planned your national day out like this before, then look no further. Surprise your family and friends by booking an amazing and unforgettable journey across the Sydney Harbour. You will not regret it and who knows, you might even make it an annual family tradition.